Digital Marketing Skills in High Demand Right Now 

Digital marketing is one of the most interesting industries in the modern world.

Anyone can rule the world with just a laptop and Internet connection, there is really no limit to what you can accomplish and how much money you can make through digital marketing. You can reach millions of people around the world with your message or product in a matter of hours, and there are no physical boundaries. 

And how Digital marketers use it!

 Thanks to our friend "statista"

This simple graph tells the importance of Digital marketing. This puts digital marketing skills in high demand for businesses of all shapes and sizes in the world, it may be a small village in India or Toronto in Canada.

It’s not only entrepreneurs who need digital marketing Killed people. With the right digital marketing skill set, you can become one of the most valuable members of a company within a very short period of time. Whether you work in an established business, a startup, or as a solopreneur, digital marketing skills are absolutely essential.

Thankfully, there are dozens of sub-skills in the digital marketing world. You can choose where you want to go deep. Whether you are more creative or analytical, a team player or a lone wolf, there are jobs within digital marketing for you. But what are the most important skills you need to be cultivating if you want to make a living (or a fortune) in digital marketing?

Organize your digital marketing ideas in one place across all the document apps you use.

Here is the list of most in-demand digital marketing skills 

1. SEO specialist

It was not surprising that SEO is the skill that cums at the top of this list.

Some people like to believe that SEO is dead, but nothing could be farther from the truth. SEO is just as important now as it’s ever been, if not more so.

But there is far more to SEO than just getting your website to show up for certain search queries. Due to the changes in Google’s search algorithm, SEO practices are changing.

Businesses are beginning to understand the importance of white-hat marketing techniques, such as content marketing and guest blogging, which are becoming a critical part of SEO success.

People who understand the importance of providing value to the customer in addition to the technical side of things. If you want to land a high-paying job within the digital marketing world, learn SEO and watch the offers roll in. However, I should warn you. SEO is not easy.

It’s something that evolves on a regular basis and requires a genuine interest to stay on top of the almost constant changes to the search algorithms and best practices.

2. PPC executive/specialist

Another skill that’s currently in high demand is PPC marketing.

There are a number of businesses generating high amounts of revenue who want to expand their reach through paid advertising. The problem is, they don’t know how to properly allocate that money to ensure that it generates a high ROI. That’s where PPC marketing comes in. The ultimate goal of PPC is to help a company’s website reach rank #1 within Google by bringing in high quality, targeted traffic. In theory, this sounds incredibly simple. But in practice, this is one of the most difficult marketing jobs in the world. You have to have a strong grasp of math, marketing strategy, and analytics. You also need to know Google Analytics and AdWords like the back of your hand. And then, you need to be able to develop campaigns that are providing measurable results to your clients, analyze those campaigns, and report on them. PPC is incredibly complicated, important, and high investment/risk.

3. Social media expert

Social media is one of the single most powerful tools in the modern marketing world. Over the past decade, social media has been growing faster than the Internet! And it isn’t slowing down. Nearly one-third of the population is currently using some type of social media platform.

It shouldn’t surprise you that companies are looking to capitalize on this unique marketing opportunity. However, most companies, even many tech companies, simply have no understanding of how to leverage the different social platforms to achieve their goals. This makes social media marketing an invaluable skill set to learn and cultivate.

Because of how difficult it is to master social media marketing, it’s become on of the most sought after and highly paid digital marketing positions in the world.

Prove to clients you can generate measurable results that will grow their businesses through social media, and you will be richly rewarded.

4. Email marketing

There are a few things that are more important to online success than email marketing. If you have a large email list and you know how to leverage it, you can make large amounts of income every month with almost no work.

If you want to be someone who has employers knocking down your door, instead of spending hours and hours every day searching for new clients, learn email marketing. And I don’t just mean writing emails that convert. I mean the whole process. You see, most businesses have no problem hiring someone who can write high-quality emails that will generate a few conversions.

If you can learn how to master the email marketing process from start to finish, you will have clients begging to work with you.

5. Mobile marketing

One of the most sought after, and yet most overlooked, skills is the art of mobile marketing. While there are plenty of similarities between desktop and mobile marketing, there are also enough differences to make this an essential standalone skill. To add real value to the company, you need to understand these differences and why they are important to the rest of the business. You also need to be able to talk intelligently about the more complicated aspects of mobile marketing such as SMS and responsive design. One of the great things about mobile marketing jobs is that they are significantly less competitive than SEO or social media marketing jobs but are still a huge need for most businesses.

6. Analytics

One of the single most important parts of digital marketing is analytics. You can learn all the previously mentioned skills, but without the power of analytics, you’ll always be fighting with one hand tied behind your back. In any marketing campaign, it is essential to run tests, track data, and then analyze that data to determine how you can improve and overcome marketing plateaus. To become the best digital marketer you can be, you need to be able to analyze your other marketing efforts and make improvements based on what you learn.  This is the only way to truly put your marketing skills in the fast lane and achieve real success.

7. Content management/marketing

Content marketing is king. We live in the age of information. If you don’t have some sort of content that’s bringing viewers and keeping them hooked, you’ll fall behind. This makes content management and marketing a highly valuable skill, especially for startups. If you can learn how to curate and create incredible content for companies and then market that content to the point of it going viral, you’ll become one of the most valuable assets for those companies.

The cool thing about content marketing is that it goes hand in hand with many other skills listed in this article.

If you can learn how to improve your social media skills, you’ll improve your content marketing skills.

8. Marketing automation

Companies need marketing automation solutions now more than ever. Marketing is not an inexpensive endeavor. Figuring out how to set up technology and software that streamlines the process as much as possible is an invaluable skill set. However, mastering the art of marketing automation requires a wide knowledge base and an understanding of several different software platforms. You need to learn the most efficient ways to automate email, social media, and content marketing, all without breaking your client’s budget. If you can do this, you’ll be able to ask for just about any figure you want. Most companies have no problem paying a top dollar to individuals who can save them money, make them money, and cut back on their workload at the same time.

9. UX design

One of the determining factors in online marketing success is the experience a user has once they’ve found your company. Potential customers want to be able to navigate through your content as easily as possible, enjoying an aesthetically pleasing and streamlined experience. In fact, customers will often base the credibility of an entire business on the design of its website alone: UX designers are responsible for ensuring that products, websites, and other online platforms are easy to use and provide the customer with a pleasant experience.

Unlike most of the skills listed in this article, the design is not directly responsible for bringing in new customers or generating leads. However, it is responsible for ensuring that all of the effort companies put into other online marketing avenues is maximized. It doesn’t matter if you are incredible at SEO, a social media marketing ninja, and an email marketing master.

If customers can’t easily access, navigate, and use your website and products, all of that effort will be in vain. And with the growing expectations of the modern consumer, this skillset is more crucial now than it’s ever been.

Conclusion

Digital marketing is one of the best industries for the modern freelancer or entrepreneur to be involved in. There are no commission caps, no ceilings, and no limits. If you can learn to cultivate marketable skills (no pun intended), there is no limit to how much you can earn and grow. It doesn’t matter whether you are running your own business, freelancing for a variety of clients, or just looking for a stable job with one company. Digital marketing is one of the most lucrative and important skills you can acquire. So, go out there and learn as much as you can. It’s paid off for me. I know it will for you too. 

Develop one (or all) of these skills, and your business and life will never be the same.

Thanks to those who helped me to create the blog.